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Elizabeth Arden Signs With Mariah Carey

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By: Jamie Matusow

Editor-in-Chief

Prestige beauty company Elizabeth Arden has signed an exclusive global licensing agreement with music artist Mariah Carey to develop and market her own line of fragrance products.

The licensing agreement includes the development, marketing, and distribution of fragrances with Mariah Carey’s exclusive endorsement. The first fragrance will debut in prestige department stores in the spring of 2007. Mariah will be personally involved in all aspects of product development, packaging and marketing.

More information: www.elizabetharden.com

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